Mobile phones were once just a 'portable' tool for communication. But nowadays, mobile phones are so much more. iPhones can do pretty much anything (apart from wash the laundry, or write your blog for you....oh wait, it can do that).
So how can marketers use new mobile phone technology to target consumers? Well for one, look at the millions of apps that are available for iPhones. If you download the free version of an app, chances are it will have advertising built-in to the app.
These low cost advertisements are a great way to connect with consumers. Plus, it's so easy for brands to target consumers by choosing specific apps that relate to their product. e.g. General Pants advertising on a shopping app, etc.
If you're like me, you probably just skip over a lot of these adds, but is there still value for consumers? The fact that you physically have to swipe or click past the add probably means you taken in some of the info in it... what do you think?
The amount of times dodgy app ads, have got in the way of my angry birds is frustrating beyond belief.
ReplyDeleteJust like pop-ups on the internet, this type of advertising does not engage me at all. I couldn't tell you one ad that i actively stopped to check out, or bother to take in any information from an app on my phone.
I understand that they are inexpensive for companies, however due to the ineffectiveness of the ads i think they are just completely useless.
For me ads need to be far more engaging, and ones that i actively search after on the net, such as beer ads etc. are to me the most effective.