Social Media at Dracula's Cabaret Restaurant

Here is my assignment on how social media has helped to deliver value to consumers. The company I have used is Dracula's Cabaret Restaurant which is a cabaret venue located in Melbourne and on the Gold Coast. They have been running for 31 years now and have entertained over 3.5 million guests. Social media is growing as a method for delivering brand value to consumers, and Facebook, Twitter and an online rewards program are examples of this.

See more at their website!

Enjoy! Let me know what you think...

One-off Advertising...a waste?

As usual, watching The Gruen Transfer this week has inspired me to get writing again!
There was a lot of talk this week on billboard advertising, and its ability for reach and frequency. The idea of putting a huge amount of effort into a one-off billboard was also discussed. The panel argued that putting huge resources ($$ and time) into one particular billboard generates talk. I want to go one step further. Yes, 'talk' is generated, but there's only so much talk that can be generated amongst people. Developments in e-Marketing mean that a company can put all their efforts into one particular form of advertising, and then utilise online tools to get value for those initial efforts.

The following billboards were taken from 10steps.sg from a page entitled "50 extraordinary and Attractive Billboards" - this is an example of where marketers want their one-off billboard to end up. Then it can be seen by millions of people around the world and shared rapidly and frequently.