It's pretty clear that the field of e-marketing is still developing and growing. This is because it's a fairly new field, and one that is rapidly growing to accommodate the increasing demand of the market.
One point that I seem to keep coming back to in my blog posts is the ability of electronic marketing to improve the value of traditional advertising efforts to marketers. For example, Guerrilla marketing is nothing new. Companies have been using this type of marketing for years, but e-marketing has made its effects far greater.
Look at some of the following examples of some of my favourite Guerrilla campaigns. Whilst they would have still been successful for those who experienced them, the ability of consumers and brands to share information online has increased their value by hugely increasing the exposure of each campaign at little to no extra cost.
Seen any more examples? Post below!
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